If you don’t know what a grapefruit is, you got no value from the comparison.Īnalogies can also guide behavior even when they are not specific.ĭisney theme park employees are called “cast members”. The key is to use analogies your audience recognizes. You use all you know about grapefruits to deduct what is a pomelo. The grapefruit reference feels like planting a flag in your brain. Pomelos are basically supersized grapefruits.Their taste can vary from spicy-sweet to tangy and tart Which explanation resonates with you the most? You probably don’t know what is a pomelo. We learn much better when a new concept is tied to another one we already know. Once you found the core message, you need to translate the core using the SUCCESs checklist. The single, most important thing that we must tell is _.Two questions to strip an idea to its core:
No plan survives the contact with the enemy. “I could spend a lot of time enumerating every specific task, but as soon as people know what the intent is they begin generating their own solutions.” The military uses simple phrases called Commander’s Intentions to communicate the objective of a mission. It’s a bandwidth issue: The more we reduce the amount of information in an idea, the stickier it will be.” Finding the Core “We know that sentences are better than paragraphs. The goal is to strip an idea to its core without “dumbing down” the message.
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